Dato’ Sim Choo Kheng
Founder, Executive Chairman
The business, the people and the ownership behind Sim Leisure.
Business overview
Sim Leisure Group operates theme parks and constructs themed attractions. These activities form its principal reportable business segments.
Listed security
Board & management
Founder, Executive Chairman
Executive Director (CEO-equivalent)
Lead Independent Non-Executive Director
Independent Non - Executive Director
Independent Non-Executive Director
Roles listed in SIM LEISURE GROUP LTD ANNUAL REPORT 2025; current appointments are not independently verified.
Holdings
Direct interest 91,434,730 shares (55.29%); deemed interest - (-)
Substantial shareholders per Register of Substantial ShareholdersDirect interest 43,016,700 shares (26.01%); deemed interest - (-)
Substantial shareholders per Register of Substantial ShareholdersDirect interest 2,000,000 shares (1.21%); deemed interest 43,016,700 shares (26.01%)
Substantial shareholders per Register of Substantial ShareholdersTotal interests include direct and deemed holdings and may overlap across holders. These percentages should not be added together.
Group structure
| Company | Market | Ownership interest |
|---|---|---|
| Sim Leisure Hong Kong Ltd.Held by Company; 31 December 2025 (2024: 100%)PDF p. 114 | Hong Kong; Group ownership interest 100%; Dormant | |
| Sim Leisure Creative Pte. Ltd.Held by Company; 31 December 2025 (2024: Group 60%, NCI 40%)PDF p. 114 | Singapore; Group ownership interest 60%; NCI 40%; Investment holding | |
| The Cool Melon Pte. Ltd.Held by Company; 31 December 2025 (2024: 100%)PDF p. 114 | Singapore; Group ownership interest 100%; Dormant | |
| Kids Edutainment Pte LtdHeld by Company; 31 December 2025 (2024: 100%)PDF p. 114 | Singapore; Group ownership interest 100%; Owns and operates Kidzania Educational and entertainment City in Singapore | |
| The Future is Here Pte LtdHeld by Company; 31 December 2025 (2024: 100%)PDF p. 114 | Singapore; Group ownership interest 100%; Operates location-based virtual reality centres | |
| Sim Leisure Waterplay Sdn. Bhd.Held by SLESB; 31 December 2025 (2024: 100%)PDF p. 115 | Malaysia; Group ownership interest 100%; Development and operation of theme parks | |
| Sim Leisure Challenge Sdn. Bhd.Held by SLESB; 31 December 2025 (2024: 100%)PDF p. 115 | Malaysia; Group ownership interest 100%; Business in relation to sports, recreation and teambuilding | |
| Sim Leisure Rock Sdn. Bhd.Held by SLESB; 31 December 2025 (2024: 100%)PDF p. 115 | Malaysia; Group ownership interest 100%; Operation of theme parks | |
| Sim Leisure Milan Sdn. Bhd.Held by SLESB; 31 December 2025 (2024: Group 51%, NCI 49%)PDF p. 115 | Malaysia; Group ownership interest 51%; NCI 49%; Inactive | |
| Rakan Riang Sdn. Bhd.Held by SLESB; 31 December 2025 (2024: Group 80%, NCI 20%)PDF p. 115 | Malaysia; Group ownership interest 80%; NCI 20%; Owns and operates Kidzania Educational and entertainment City in Malaysia | |
| Team Works Malaysia Sdn BhdHeld by SLESB; 31 December 2025 (2024: 100%)PDF p. 115 | Malaysia; Group ownership interest 100%; Design and construction of theme attractions and nature-inspired parks of the ESCAPE brand | |
| Sim Leisure Makers Sdn. Bhd.Held by SLESB; 31 December 2025 (2024: Group 82%, NCI 18%)PDF p. 115 | Malaysia; Group ownership interest 82%; NCI 18%; Design and construction of theme attractions and nature-inspired parks of the ESCAPE brand | |
| The Cool Melon Sdn. Bhd.Held by TCPL; 31 December 2025 (2024: 100%)PDF p. 116 | Malaysia; Group ownership interest 100%; Development of e-commerce application | |
| The Future is Here Sdn. Bhd.Held by TFIHPL; 31 December 2025 (2024: 100%)PDF p. 116 | Malaysia; Group ownership interest 100%; Dormant | |
| Sim Leisure Gulf Contracting LLCHeld by SLCPL; 31 December 2025 (2024: Group 60%, NCI 40%)PDF p. 116 | United Arab Emirates; Group ownership interest 60%; NCI 40%; Design and construction of theme attractions in theme parks | |
| Sim Leisure Arabia for ContractingHeld by SLCPL; 31 December 2025 (2024: Group 60%, NCI 40%)PDF p. 116 | Kingdom of Saudi Arabia; Group ownership interest 60%; NCI 40%; Construction of theme attractions and all types of non-residential buildings | |
Ownership interests and geographic information follow the annual report. Comparative years and footnote markers retain the report’s notation.
Senior executives
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Mr Looi Tuck Meng | Head of Finance | Group | PDF p. 9 |
| Wesley James Rae | Director of Operations | Sim Leisure Gulf Contracting LLC / Middle East Operations | PDF p. 9 |
| Ms Josie Booth | Managing Director of the | Middle East Operations | PDF p. 9 |
| Chua Kern LLB (Hons) | Company Secretary | Company | PDF p. 15 |
Extracted from SIM LEISURE GROUP LTD ANNUAL REPORT 2025 and checked against the cited pages; see the original report for full context.
Related parties, people & properties
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Mr Tan Boon Seng / Interest charged on loan granted to a wholly owned subsidiary of the Company | 60(2) S$'000 | Group, FY2025, aggregate value of all IPT excluding transactions less than S$100,000 and transactions under shareholders' mandate; controlling shareholder | PDF p. 52 |
| Total | 60 S$'000 | Group, FY2025, IPT total (excluding <S$100,000 and shareholders' mandate) | PDF p. 52 |
| Interest payable to a director of a subsidiary (Note 23) | 188 RM'000 | Group, 2025 (2024: 273) | PDF p. 138 |
| Short-term employee benefits / Post-employment benefits / Directors' fee total | 7,765 RM'000 | Group, 2025 (2024: 7,191) | PDF p. 138 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Appeal commenced by a subsidiary of the Group | RM3,862,029 | Group | PDF p. 140 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Dato’ Sim | S$1,513,638 | FY2025, band S$1,500,000 to S$1,750,000; Executive Chairman | PDF p. 37 |
| Datin Silviya | S$250,439 | FY2025, band S$250,000 to S$500,000; Executive Director | PDF p. 37 |
| Mr Nasser | S$45,000 | FY2025, band below S$250,000; director's fee | PDF p. 37 |
| Mr Peet | S$40,000 | FY2025, band below S$250,000; director's fee | PDF p. 37 |
| Mr Nizran(1) | S$20,000 | FY2025, band below S$250,000; director's fee | PDF p. 37 |
| Mr Chung Yew Pong(2) | S$16,263 | FY2025, band below S$250,000; director's fee | PDF p. 37 |
| Aggregate Directors’ fees for the Independent Directors | S$150,000 | FY2026 proposed, payable in arrears, subject to shareholder approval | PDF p. 37 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Our workforce of 403 employees | 403 employees | Group, FY2025 | PDF p. 16 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Leasehold land | lease term is 26 years effective from 3 May 2016 with an option to renew for another 30 years | Sim Leisure Escape Sdn. Bhd., Sim Leisure Adventureplay Sdn. Bhd. and Sim Leisure Waterplay Sdn. Bhd.; carrying amount RM8,431,322 | PDF p. 112 |
| Kids Edutainment Pte. Ltd. leases a leasehold building | for a period of 5 years from 1 August 2023 with an option to renew for another 5 years | Kids Edutainment Pte. Ltd.; carrying amount RM20,712,529 | PDF p. 112 |
| Sim Leisure Rock Sdn. Bhd. | for a period of 30 years from 1 April 2024 | Sim Leisure Rock Sdn. Bhd.; theme attractions and park facilities; carrying amount RM45,534,415 | PDF p. 112 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| 34. Subsequent event | On 6 February 2026, the Group, through its wholly-owned subsidiary, The Future is Here Pte. Ltd., incorporated a wholly-owned subsidiary, Guangzhou Sim Leisure Amusement Co., Ltd.. | Group · As at 2026-02-06 | PDF p. 154 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Executive Chairman's Message | Now, ESCAPE Guangzhou and our original SIMall concept will take root in Guangzhou’s Huangpu district | Executive Chairman, Dato’ Sim Choo Kheng | PDF p. 4 |
| Corporate Profile | the Group plans to expand these services into the Asia-Pacific region | Management, Corporate Profile | PDF p. 3 |
Extracted from SIM LEISURE GROUP LTD ANNUAL REPORT 2025 and checked against the cited pages; see the original report for full context.
Corporate information