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Popular Holdings Limited, an investment holding company, is engaged in the retail and distribution, publishing, and e-learning businesses in Singapore, Malaysia, Greater China, and internationally. The company retails and distributes books, magazines, stationery, CD-ROMs, and audio products; and operates as a publisher, wholesaler, and dealer of bilingual recipe, lifestyle, and political books, as well as publishes and sells kindergarten textbooks. It also offers Website design technical services, relevant technological consultation, and other related services; publishing support and product sourcing services; software subscription services, as well as services for development of Websites; and teacher training services. In addition, the company is involved in the software development and property development activities; production of e-learning products; operation of café and restaurant; provision of general warehousing services; and operation of pre-primary and primary school level learning centers, as well as offers e-Smart, a learning management system designed for primary schools. As of April 30, 2014, it operated a total of 163 outlets in Singapore, Malaysia, and Hong Kong. The company was founded in 1924 and is headquartered in Singapore. Popular Holdings Limited is a subsidiary of World Holdings (Pte) Limited.
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