Mr. Xu Bingzhong
Executive Directors; Chairman and Chief Executive Officer
Board of DirectorsThe business, the people and the ownership behind Helens.
Business overview
Helens International Holdings Company Limited (the “Company”) runs one of the largest bar chain networks in the People Republic of China (the “PRC”). The Company also has operations outside of the PRC, and the total number of bars in the Company’s global bar network exceeds 500. By offering a value for money product portfolio and a relaxing customer experience, the Company aims to satisfy the young generation’s demand for affordable alcoholic drinks, quality service and social ambience.
Listed security
Board & management
Executive Directors; Chairman and Chief Executive Officer
Board of DirectorsExecutive Directors
Board of DirectorsExecutive Directors
Board of DirectorsExecutive Directors
Board of DirectorsIndependent Non-executive Directors
Board of DirectorsIndependent Non-executive Directors
Board of DirectorsIndependent Non-executive Directors; resigned on July 11, 2025
Board of DirectorsRoles listed in Annual Report 2025; current appointments are not independently verified.
Holdings
58.24%Total interest
58.24%Total interest
58.24%Total interest
58.24%Total interest
Total interests include direct and deemed holdings and may overlap across holders. These percentages should not be added together.
Group structure
| Company | Market | Ownership interest |
|---|---|---|
| Helens Hill LimitedGroup effective interest as at 31 December 2025 (31 December 2024: 100%) | Hong Kong; 100% | |
| HLS SIN PTE. LTD.Group effective interest as at 31 December 2025 (31 December 2024: 100%) | Singapore; 100% | |
| JJR181 Pte. Ltd.Group effective interest as at 31 December 2025 (31 December 2024: 100%) | Singapore; 100% | |
| Wuhan City Aoerdesang Catering Services Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Shanghai Heinstein Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Jiangxi Suleiyige Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Suzhou Herdes Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Shenzhen Helens Enterprise Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Shenzhen Guxiang Fengqing Catering Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Hunan E’aisaisi Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Zhejiang Fuyixiang Catering Services Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Zhengzhou Aolinpisi Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Fuzhou Zhiyingju Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Hefei Mengtesile Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Xi’an Jingleshuo Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Sichuan Hantengbao Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Beijing Asimengte Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Hebei Disihade Catering Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Wuhan Furuijiu Enterprise Management Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
| Wuhan Xinhui Trading Co., Ltd.*Group effective interest as at 31 December 2025 (31 December 2024: 100%) | The PRC; 100% | |
Ownership interests and geographic information follow the annual report. Comparative years and footnote markers retain the report’s notation.
Senior executives
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Mr. Xu Bingzhong (徐炳忠) | founder of our Group; chairman of the Board; executive Director; chief executive officer | PDF p. 29 | |
| Mr. He Daqing (賀 大 慶) | executive Director of our Group; chief operating officer of Shenzhen Helens Enterprise Management Co., Ltd. | PDF p. 29 | |
| Ms. Cai Wenjun (蔡 文 君) | executive Director; director of human resources of our Group; director of procurement of the Group | PDF p. 29 | |
| Ms. Yu Zhen (余臻) | executive Director; Chief Financial Officer of our Group | PDF p. 29 | |
| Mr. Lui Wing Yat Christopher (ACG, HKACG) | COMPANY SECRETARY | PDF p. 6 |
Extracted from Annual Report 2025 and checked against the cited pages; see the original report for full context.
Related parties, people & properties
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Purchase of plant and equipment | 1,772 RMB'000 | Transactions with related parties, year ended 31 December 2025 (2024: 4,846) | PDF p. 135 |
| — Shenzhen Jiangzhu Technology Co., Ltd. | 5,885 RMB'000 | Prepayments to a related party as at 31 December 2025 (2024: 7,455) · As at 2025-12-31 | PDF p. 135 |
| Connected transactions | none of the related party transactions disclosed in Note 31 to the Consolidated Financial Statements constitute any non-exempt connected transactions or continuing connected transactions | Year ended December 31, 2025 | PDF p. 40 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| CONTINGENT LIABILITIES | we did not have any material contingent liabilities | Group · As at 2025-12-31 | PDF p. 23 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| — Mr. Xu Bingzhong | 2,380 RMB'000 | Executive director, year ended 31 December 2025, total | PDF p. 137 |
| — Ms. Cai Wenjun | 350 RMB'000 | Executive director, year ended 31 December 2025, total | PDF p. 137 |
| — Ms. Yu Zhen | 629 RMB'000 | Executive director, year ended 31 December 2025, total | PDF p. 137 |
| — Mr. He Daqing | 442 RMB'000 | Executive director, year ended 31 December 2025, total | PDF p. 137 |
| — Mr. Li Dong | 179 RMB'000 | Independent non-executive director, year ended 31 December 2025, total (fees) | PDF p. 137 |
| — Mr. Wang Renrong | 153 RMB'000 | Independent non-executive director, year ended 31 December 2025, total (fees) | PDF p. 137 |
| — Mr. Wong Heung Ming, Henry (Note) | 106 RMB'000 | Independent non-executive director, year ended 31 December 2025, total (fees) | PDF p. 137 |
| — Mr. Ler Soon Hock Leonard (Note) | 36 RMB'000 | Independent non-executive director, year ended 31 December 2025, total (fees) | PDF p. 137 |
| Directors (subtotal row, unlabelled) | 3,801 RMB'000 | Executive directors subtotal, year ended 31 December 2025 (2024: 1,410) | PDF p. 137 |
| Independent Non-Executive Directors (subtotal row, unlabelled) | 474 RMB'000 | Independent non-executive directors subtotal, year ended 31 December 2025 (2024: 600) | PDF p. 137 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| EMPLOYEES AND REMUNERATION POLICIES | 559 employees | Group · As at 2025-12-31 | PDF p. 24 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| EVENTS AFTER THE REPORTING PERIOD | The Company is not aware of any material subsequent events from December 31, 2025 to the date of this annual report. | Group | PDF p. 25 |
| Item | Value | Period / scope | Source |
|---|---|---|---|
| Chairman's Statement - Looking forward | we will continue to consolidate and expand our self-operated bar network | Chairman's Statement | PDF p. 10 |
Extracted from Annual Report 2025 and checked against the cited pages; see the original report for full context.
Corporate information