The Company was incorporated in Singapore on 5 May 1979 under the name of Sitra
Agencies Pte. Ltd. On 22 October 1997, the Company was renamed to Sitra
Holdings (International) Pte Ltd and adopted the present name on 22 September
2006.
Sitra is one of the leading brand-centric distributors of quality wood-based
products and lifestyle outdoor furniture carrying its proprietary brands. Its
products can be categorised into two main product segments:–
(a) High-value wood-based products such as decking, flooring, fencing, door and
window components and other moulded products. These products are marketed and
distributed mainly under its brands “COMCIA” and “decKING”; and
(b) Premium lifestyle outdoor furniture such as outdoor garden furniture and
garden accessories. These products are marketed and distributed mainly under
its “Pacific” brand range. Since 2005, Sitra's product range has expanded to
include lifestyle indoor furniture.
Its products are produced mainly from quality hardwood of different species
such as Kwila, Yellow Balau, Meranti, Kapur, Nyatoh, Keruing, Teak and Palapi.
Sitra operates from its headquarters in Singapore which serve as its marketing
and customer service, operational planning, treasury and administrative centre.
Its lifestyle furniture design function is based in Brisbane, Australia.
Its customers include manufacturers, wholesalers, major retailers, specialist
retailers and consumers in the furniture industry. It has over 277 different
corporate customers in 48 countries. Sitra also offers its products directly to
retail consumers through its showroom at its headquarters in Singapore.
SGX source · Source update: 03/30/2026 08:45:31 AM (timezone not specified). Source text may be historical.