Second Chance 528

Background

The Group started out as a sole proprietorship in 1975, when Mohamed Salleh set
up Second Chance Enterprises to engage in the tailoring of men's garments. By
1976, the business had expanded to 3 tailoring shops. However, due to
difficulty in expanding the tailoring business further, Second Chance
Enterprises decided to switch to retailing of men's ready-to-wear fashion
clothes in 1979.
In 1993, the Group opened its goldsmith shop, called Golden Chance Goldsmith.
The gold jewellery retail business is currently the main revenue and profit
contributor to the Group. In 1996, the Group expanded its gold jewellery
retail business into Malaysia.
The Company was incorporated on 7 July 1981 as Indonesian Mercantile Traders
(S) Pte Ltd. It changed its name to Second Chance Enterprises Pte Ltd in 1986
and to its present name in 1987 to reflect its change of status to a public
limited company.
The Group is principally engaged in the retailing of ready-made wearing
apparel, and gold and diamond jewellery, through a network of retail outlets in
Singapore and Malaysia. Its 2nd Chance and First Lady outlets retail mainly
the 2nd Chance brand of boys and men's clothing, and the First Lady brand of
traditional Malay ladies' and girls' clothing respectively, while its Golden
Chance outlets retail gold and diamond jewellery. In 1999, it diversified into
property investments.

SGX source · Source update: 11/12/2024 08:45:33 AM (timezone not specified). Source text may be historical.